Gwyneth Paltrow’s ‘The Goop Lab’ and the endless quest for optimization

Just 20 seconds into her new Netflix show “The Goop Lab,” Gwyneth Paltrow lays her cards on the table: “It’s all laddering up to one thing,” she says, seated at the head of a conference desk. Her skin is glowing, her blonde hair tumbles neatly down either side …

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